Chapter 121 - Come In Waves
"SingingChina" is the first reality talent show launched by Beijing Satellite TV.It is divided into seven singing areas: Beijing, Shengjing, Shanghai, Hangzhou,Tianfu, Huacheng and Bihai. The total prize amount is more than 30 million yuan!
Such anamount of money has greatly exceeded that of Xiangnan Satellite TV, which isfamous for its wealth.
Althoughonly 10 million of the 30 million is the cash reward, the rest are gimmicks of contracttraining and packaging promotion, but the allocation is still not small.
The singing areachampion award reached 100,000, the runner-up was 50,000, the third runner-upwas 20,000, and the remaining seven contestants who advanced to the top 10 alsoeach had 10,000, all of which were post-tax bonuses.
After thebirth of the top 10 in the Beijing singing area, they will travel to the sixmajor singing areas for a tour of knockout compet.i.tion early next month. Thewinners of the top 10 will have corresponding bonuses until the top 10 in thecountry is decided, and then return to Beijing for the final election.
The nationalchampion's bonus is as high as 5 million, including 1 million cash awards and 4million new star training fund!
It isprecisely because the awards are so generous that "Singing China" hasbeen sought after by numerous professional and non-professional singers. Thecompet.i.tion in the seven major singing areas is in full swing, with risingratings.
BeijingSatellite TV has made a lot of money in advertising.
As the mostimportant Beijing singing area in the seven singing areas, the ratings of thetop 10 final on the evening of July 31 broke through 4%, reaching 4.76%, whichis as hot as 5%.
At present,the ratings of domestic TV programs are surveyed independently by the newcompany under the State Administration of Radio, Film and Television (SARFT),and belong to the state-owned third-party authority. Therefore, theauthenticity is beyond doubt.
In the past,when the benefits of TV advertis.e.m.e.nt doubled dramatically, there were once asmany as a dozen domestic television program rating survey organizations. Becausethere were no fixed standards, and an endless covert operations and insidertrading, the situation was chaotic and disorderly.
Someorganizations didn't even have any qualifications and dare to produce ratingslists.
Later,because the opinions of the industry were too great, the State Administrationof Radio, Film and Television personally set up a new company and swept allsort of bad elements into the garbage heap of history. Only then can thedomestic TV programs have reliable ratings data.
The audiencerating data collection of the new company is not limited to the TV screen, butalso includes the live webcast. And Beijing Satellite TV's "SingingChina" Beijing singing area hadn't gotten a rating of more than 4%.
Thisbreakthrough reached 4.76%, an increase of 1%, which is worth celebrating.
On theevening of August 1, the first national finals of Xiangnan Satellite TV's"Super Singer" was broadcast live with a rating of 3.42%.
This result wasa big surprise. It should be known that in terms of variety shows, XiangnanSatellite TV has always been the authoritative leader, and has basically notlost in a showdown with other satellite TV. In the early stage, it also steadilysuppressed Beijing Satellite TV.
But thesituation has finally changed.
Although thespecific reasons need to be concretely a.n.a.lyzed, many people in the industrybelieve that the decline in the ratings of "Super Singer" has acertain relations.h.i.+p with Ling Xiaoxiao's lack of follow-up.
In thatnight's compet.i.tion, Ling Xiaoxiao's original work "Kaleidoscope" wasmediocre, and on the Internet, the discussion that his work imitated and copiedKDK, a former South Korean male group, has not quieted down.
