Chapter 160 - Your Circle is Really Messy
September 5.Lu Chen’s debut alb.u.m “You Who Sat Next To Me” was pre-publicized at QQMusic.
This alb.u.m,which took more than two months to complete, was undoubtedly the real focus of businessof Lu Chen Studio since its establishment. Its sales success or failure has agreat impact on Lu Chen’s position in the pop music scene.
Noindependent artist has released his debut solo alb.u.m so soon after his debut.
As a newlyacclaimed singer-songwriter, Lu Chen’s talent was beyond doubt. Many of hissongs have made it to the original music list, and the live version of hisoriginal works in “Singing China” has also been frequently listed inQQ Music.
Therefore,there were many people in the circle who secretly pay close attention to theonline release of this alb.u.m, but not everyone was optimistic about the salesof “You Who Sat Next To Me”. There was no lack of negative voices in Inspurblog.
First ofall, Lu Chen didn't make great efforts to promote and hype the alb.u.m. He only advertisedit in his blog, and the promotion position in QQ music website was also veryordinary, giving people the impression that they don't have enough money andreluctant to spend money.
Today’sartists want to become popular without packaging promotion, which is basicallya foolish dream. If new singers don't spend a lot of effort on publicity andhype on their alb.u.m, the sales are often very poor.
Relevant stakeholders,such as QQ Music's websites and portal media, will also ignored themintentionally or unintentionally, and free publicity resources will not begiven easily. This is a hidden rule in the industry.
For example,Lu Chen’s original works in “Singing China”, many of his songs have appearedon the hit list and download list of QQ Music, but they all quickly fell offthe list and disappeared with the end of “Singing China”.
The reason wasvery simple. Lu Chen didn't spend money on advertising in QQ Music. How can theyallow him occupy this important promotion resource for nothing, and being ableto appear on the list is already giving him face.
If QQ Music wasn'ta partner of Beijing Satellite TV's “Singing China”, it was estimatedthat his songs will not have a chance to be on the list at all!
This time,Lu Chen and QQ Music officially cooperated. The latter took away the exclusivesales rights, and a small advertising s.p.a.ce still had to be paid for 100,000 yuan.
Under normalcirc.u.mstances, with Lu Chen’s t.i.tle as the champion of "Singing China", LuChen's alb.u.m was still promising.
But heb.u.mped into several strong opponents!
The firstopponent, Cui Zhengzhi. In 2014, he was the runner-up in Xiangnan SatelliteTV’s “Super Male Voice”, and signed with Orange Field Entertainment.On September 1, he pre-publicized his debut alb.u.m “Provocation” in QQMusic.
This Chinese-Koreanmixed idol singer is the leading new artist of the industry giant Orange FieldEntertainment.
His alb.u.mhas been brewing for nearly a year. It is definitely an excellent work, and itst.i.tle song “Provocation” is currently rank first on the hit list of QQMusic Website, which can be described to be threatening!
The second opponent,Zou Bei, winner of the 2015 Shenhai Satellite TV's trump variety show "NationalIdol", and signed with Starlight Media. And Starlight Media is precisely theholding company of [StarryLive] Show. (TN: Shenhai is translated as Deep Sea,I'm not sure if it's a real place.)
Zou Bei, whograduated from Huyin, is truly a talented woman. She also brought her debutalb.u.m "Blooming Flower", which began to be pre-publicized on QQ Music onSeptember 2. (TN: Huyin is Shanghai Conservatory of Music.)
As for the third opponent, it is undoubtedly Lu Chen’s old acquaintance - Ling Xiaoxiao.
LingXiaoxiao performed badly in the finals of “Super Singer”, onlyfinis.h.i.+ng fifth place.
His defeatwas strictly related to Lu Chen. Fans of both sides fought to the death in Inspurblog, and Lu Chen won the victory in the end.
